Published on March 10th, 2018 | by Brad Gibson5
Bring It! TuneIn for Apple TV
Podcasts and radio streaming is a big deal to many and one of the more popular services that focus its efforts on bringing the thousands of audio programs, channels and radio stations together is TuneIn.
Launched in 2002, TuneIn professes to have more than 100,000 broadcast radio stations and four million on-demand programs and podcasts from around the world available under one roof (or app as the case may be).
In August 2015, TuneIn launched a premium service, which includes 40,000-plus audiobooks and sports content from MLB, the NFL, the NBA, commercial-free music channels, and news content from MSNBC, Al Jazeera, and more. The cost is $7.99 a month, although you’d never know it unless you went scouring the Web as nowhere on the service’s website is there even a hint at the price until you join, which to be honest is just dumb.
The service is available for both iOS and Android devices, in over 55 car models, and as a standalone app on Roku. We wish we could say the same for Apple TV.
Before we get too deep into the facts, let’s get one thing straight…this privately held company, sitting on millions in venture capital and revenue, is so lacking in marketing and promotional smarts that it’s almost painful to watch their great potential wasted away. We’ll prove the point as we go along.
The service’s app on Roku is basic as it gets and frankly needs a major upgrade – even the old logo is still being used in this app – and we’re very sure this is an official TuneIn app. Simple searches are available with the ability to browse by music, sports, news and location. Other than that, it just works with no bells or whistles to speak of. It doesn’t offer a sign-in to the Premium service and from a business perspective that’s a waste of potential new subscribers (oh, and revenue).
Even in a basic form like its long-in-the-tooth Roku version, TuneIn for Apple TV would be better than nothing.
If you put all that aside and hope that the people at TuneIn would offer something simple for Apple TV users even similar to the Roku app, then frankly something would be better than nothing, which is what we have the latter of at present.
So is a tvOS version of TuneIn even a possibility or something presently in the works? We wish we could tell you. The people at TuneIn refuse to respond to our repeated requests for comment. When a company doesn’t even reply to five emails, you can safely assume they just don’t give a damn to even say, “no comment.”
To be brutally frank, this is a company that is less than responsive to media or its customers (from what we read on online forums) and it needs to step up its game. If I was a media partner with TuneIn like Major League Baseball or National Public Radio, I’d be asking some real questions about their ability to take content and promote it to the masses.
Our hope is that with the release of the HomePod to improve audio quality through Apple TV and the potential of customers who would rather use TuneIn than Apple Music, the simple development of even a basic tvOS app would be a no-brainer.
While we openly admit millions more people listen to music on mobile devices than on their televisions, it wouldn’t take much for TuneIn to develop a viable tvOS app. With an iOS version already in existence, making it a universal app for tvOS would be simple.
If you agree, let the people at TuneIn know on their web site page, as long as you realize they probably won’t reply which gives the impression they don’t really care what customers think. We’re hoping it’s time they prove otherwise.