CBS launched ET Live Wednesday, the free 24/7 streaming channel and Apple TV app of its syndicated celebrity news show Entertainment Tonight.

The network made its debut with little fanfare, similar to the networks CBSN, which the broadcaster launched in the past few years, and CBS Sports HQ, which launched last February and is also available as an Apple TV app.

The new service will deliver 24/7 coverage of entertainment news, including breaking news, celebrity interviews, features, behind-the-scenes and red carpet coverage, plus trends stories across celebrity fashion, beauty and lifestyle.

ET Live continues the CBS streaming strategy of content “anytime, anywhere” with a focus on cord-cutters willing to sacrifice watching commercials in return for live and on-demand content. ET Live also being integrated into CBS All Access’s live feed across platforms, and as a feed within CBSN, the network’s 24/7 streaming news service, also available on Apple TV as an app.

Like CBSN (available as its own Apple TV app), CBS Sports HQ and your local CBS News (where available), the new ET Live feed is available in the “Live” section of the CBS All Access app. Users can toggle between the various live streams with a tap, then can choose to watch live or jump back to watch previous segments on demand.