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Published on August 27th, 2018 | by Brad Gibson


Netflix lowers the bar with ‘promotions’ and how you can opt out (for now)

Netflix has promised users repeatedly over the years they would never show commercials on a streaming service that charges a fee. It’s been one of the things subscribers have always said they appreciated the most, a lot like the high positivity people in Great Britain have for paying a yearly TV license to watch the British Broadcasting Company without commercials.

But now Netflix has gone back on their pledge testing “promotional trailers” for their Netflix originals between other content on the service.

Last week, Netflix lightly fought back on the complaints that they were commercials saying they were not being paid by companies like General Motors or Procter & Gamble to sell products.

netflix_promotion_web_pageNetflix users can turn off the test of promotions between programs by going to their account through a web browser and turning off the participation.

But that hasn’t calmed critics. As many see it, the interruptions are no different than a commercial regardless of what they are selling, and therefore enough of a deception to lead some to threaten a cancelation of their subscription.

Netflix calls the promotions a test, so there’s no guarantee they will remain between Netflix originals permanently. But at least for the time being, subscribers will see them unless they opt out.

Until that time, Netflix subscribers on Apple TV can turn off the promotions by logging on to their account through a web browser, going to – the test participation page – and turning the graphics switch to ‘off’.

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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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