News DirecTV Now Apple TV 4K new deal update image

Published on March 24th, 2018 | by Brad Gibson


After 4 months, DirecTV now 4K Apple TV deal coming to an end

The pre-paid deal on a 32GB Apple TV 4K with three months of DirecTV Now service is nearing its end expiring in one week on March 31st, bringing to a close a more than four-month promotion combining a service with hardware.

The offer, first reported by last November, effectively reduces the price of the Apple TV and three months of service to $105 with the $35 a month plan. At present, Apple sells the same model alone for $180.

The original offer required a four-month prepaid subscription but was reduced to three months in February.

Higher tier-priced packages of the service are also available for $50, $60 and $70 a month with more additional channels in each bundle.

The original offer was timed to celebrate the one-year anniversary of the service’s launch and was not the first time DirecTV Now has promoted a free Apple TV. It did the same in November of 2016 when the service debuted.

DirecTV Now launched in November of 2016 using the Apple TV app with an entry-level package price of $35 per month for over 60 channels.

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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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