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Published on July 17th, 2018 | by Brad Gibson


UPDATE: Amazon Prime Day deals made just for Apple TV users

Editor’s note: We will be updating this post often through the Prime Day period. Check back here periodically for updates. 

It’s one of the most over-hyped events the media world falls for every year…Amazon Prime Day. Created back in 2015, Amazon will tell you it’s a day-and-a-half of steals and deals. Reality tells you something very different. 

They’ll be a slew of discounts kicking off today at 3 p.m. Eastern Time running for 36 hours through the end of July 17, mostly on Amazon-branded products, but many from third-party vendors as well. But are these ‘deals’ really that good? Most will not be and the legitimacy of the promotion is somewhat questionable for Apple TV users looking for things to enhance the experience around their streaming device.

Amazon Prime subscribers, who pay either $12.99 per month or $119 a year for perks like free two-day shipping and video streaming services, are the lucky few who get access to offers and special deals. One way to make the most of Prime Day is to enroll in a free trial for the week, which you can always cancel after 30 days.

The bottom line…not every discount today is going to be a great deal and many worthy of your effort will likely be hard to catch. You’ll have to watch for things like Lightning Deals, which last until a limited quantity of a product runs out, versus all-day deals.


Even so, there are a few items worth tracking throughout the sale, but many of them we won’t know until later today and into the 36-hour sale as they’re revealed. Here are a few we know about now with links in their titles…

If you’re looking for an alternative to Apple Music, there’s Amazon Music. If you’re a Prime member, you already get it two million songs ad-free and on-demand. But if you’re wanting tens of millions of songs, there’s Amazon Music Unlimited at $7.99 a month. During Prime Day, it’s selling for 99 cents for four months. Although there isn’t an Apple TV app that plays Amazon Music, users can AirPlay a stream from various devices to their Apple TV.

Audiobooks are a great option for those who’d rather listen than read their favorite hardbacks. Prime Day is offering prime members 66 percent off Audible for three months reducing the price from $14.95 to $4.95 a month, and customers can cancel anytime. This deal basically gives you 2 months free (at $5/month for 3 months). Although there isn’t an Apple TV app that plays Audible, users can AirPlay a stream from various devices to their Apple TV.

Save up to 50 percent on movie rentals at Prime Video and view them through the Apple TV Prime Video app, with some as cheap as $1.99. 

At $158 from a street price around $200 (37 percent off), this is a significant discount and close to the lowest price you’ll ever see. Black Friday we saw this at $150 but the current sale price is the best price we’ve seen outside of that. The Sony UBP-X800 is one of the best 4K Blu-ray players on the market that will work extremely well with any TV/Apple TV setup.

TCL 32S305 32″ TV
TCL makes their own TVs in their own Chinese factories and has gotten rave reviews for great quality at an equally good price (plus, it’s got Roku built-in as a backup for Apple TV). This drop of 14 percent for $130 is just slightly above the lowest price we’ve seen on this TV, though only by a couple of dollars. This television started 2018 with a street price around $170, and while it has seen that street price drop to $150, this is still a nice deal.

Back to $1000 at 17 percent off, this is a solid price on the Paradigm Soundscape Soundbar that is a perfect fit for an Apple TV device. This luxury soundbar typically goes for around $1200 at many retailers, so this drop offers serious savings. It lacks HDMI, but the optical inputs and other wireless options (Bluetooth, wireless sub adapter) and great sound make this a very compelling option.

Added July 16 @ 12:15pm ET
At 18 percent off, this is a great price for a budget sounder with built-in subwoofers. Various reviews of this unit praise its superior dialogue clarity compared to the speakers in your TV and more closely replicates the effects of hearing aids than any competitive technology. Down to $330 from $400, this is a significant drop.

Added July 16 @ 1:15pm ET
TCL 43S517 49” TV
There are a lot of TCL discounts on Prime Day, but this one is probably the best of them all on a TV that’s not so big and not over $500. With built-in Roku, 4K and Ultra HD, it’s a 2018 model at that. The contrast ratio is very high and well above the current industry average. it looks good in both poorly lit and dark rooms thanks to its great contrast ratio and wide color gamut that many maybe didn’t expect. It’s good for video games and other mixed types of usage at $415, or a savings of 31 percent.

Added July 16 @ 4:10pm ET
Sylvania Smart+ Apple HomeKit Light Bulb that’ll work using Apple TV for $38.88, down from $44.99, or a savings of 14 percent.

AmazonBasics high-speed HDMI cable for $7, a 36 percent savings. It’s inexpensive, sturdy, and comes with a lifetime warranty.

Linksys Velop AC2200 Tri-band Whole Home WiFi Intelligent Mesh System for $134.99, cut $65.

NETGEAR CM600 Cable Modem at $68.99, a $21 savings. The CM500 works well for plans up to 300 megabits per second, because it’s a DOCSIS 3.0 modem that can handle 16 downstream channels and four upstream channels. It’s compatible with the most major cable Internet service providers in the US so if you switch providers chances are you can pass on buying a new modem.

Added July 16 @ 4:44pm ET
Netgear Nighthawk R6900P Dual Band WiFi router for $112, a $47 savings on one impressive router. The only difference between this router and the newer R7000P is one USB port versus two with no ability to update the firmware.

Added July 16 @ 5:06pm ET
Logitech Z906 5.1 Surround Sound Speaker System for 29 percent off at $285.00. The Z906 is a 5.1 system with THX certification and 500W RMS power. The subwoofer and five satellite speakers will sit on a desk or under a TV.

Anker’s 10-foot PowerLine II Lightning Cable to charge your Apple TV remote for $11.24, a 25 percent savings at $14.99.

Added July 16 @ 6:30pm ET
Powerline+ II Lightning Cable 6ft for $12.19, down from $17.99. This deal expires at expires 12:30 am ET.

Added July 17 @ 7:00am ET
Sonos One with a $50 Amazon gift card at $199. Now supporting AirPlay 2, you can use this great speaker with your Apple TV. This speaker is typically priced at $200 and as a Prime Day deal, you can pay that amount and also get a $50 Amazon gift card. If you’ve been interested in getting this speaker and also shop on Amazon, this is a nice deal as this package would normally cost $250.

Added July 17 @ 8:33am ET
The Huntkey Wall Mount 3-outlet power strip is special in that it plugs directly into the wall, has three 3.4-amp USB ports and an intelligent nightlight on the top. Behind a TV and next to your Apple TV, this is a smart option at $12.95, or 48 percent off.

Added July 17 @ 8:47am ET
Jackpas Nylon Braided Lightning Cable 4-pack is perfect to charge an iPhone and Apple TV remotes at various lengths. 20 percent off at $11.99.

Added July 17 @ 9:50am ET
A Lightning deal that won’t last long…iTunes gift cards for $40.00, a $10 savings.

Added July 17 @ 10:06am ET
Save 27 percent on a dirt cheap WiFi extender solution. The TP-Link RE200, usually $25-$30, is down to $19. Compact, it plugs directly into a power outlet and offers a 100 Mbps wired Ethernet port for nearby devices. It’s one of the only extenders tested that never decreased the quality of the connection.

Added July 17 @ 10:28am ET
Belkin 8-Outlet Pivot-Plug Power Strip Surge Protector for $16, a 20 percent discount.

Added 12:02pm ET
Double Braided Nylon USB-A to Lightning Cable for $10.49, down from $14.99, at 30 percent off.

One more thing…We recommend also keeping an eye on Amazon’s major competitors, like Best Buy, eBay, Target,, Sears and Walmart, who may offer competitive pricing through Tuesday.

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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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