Hardware Apple TV listings on Amazon.com

Published on December 14th, 2017 | by Brad Gibson


Amazon restarts Apple TV sales through its online store

Amazon has resumed sales of the Apple TV digital media player – despite all models being “currently unavailable” – putting an end to a feud between the online retailer and Apple over hardware and streaming programming dating back more than two years.

The 32GB Apple TV fourth-generation, 32GB Apple TV 4K, and 64GB Apple TV 4K are now listed on the service but list no price and no availability.

While the product is identified as being sold by Apple, sources tell BESTAppleTV.com it is being sold through a third-party reseller, as is the entire Apple product line.

The products return to Amazon.com comes eight days after the Amazon Prime TV app debuted on the Apple TV App Store on December 6th.

Apple TV 4K listing on Amazon.comDespite their return to Amazon.com six days after the release of the Amazon Prime TV app, all three available devices list no price and no availability.

Amazon stopped selling Apple TV boxes in the fall of 2015 after Amazon CEO Jeff Bezos said he did not want his customers to buy a device that wasn’t compatible with Amazon’s video app, but also made it clear there were unacceptable “business terms” with Apple at the time over the distribution of its content on Apple TV.

The streaming device returns to Amazon after it briefly re-appeared on September 26th, being sold by an authorized, third-party reseller. As first reported by BESTAppleTV.com in October, the device mysteriously disappeared just hours after it was posted, leading to speculation that its sale was not approved by Amazon or Apple. It is not known if the reseller actually sold any Apple 4K units. Almost the entire time it was posted on Amazon, the product then was listed as “temporarily out of stock.”

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About the Author

Brad is co-founder and editor-in-chief of BESTAppleTV.com. He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as MacNN.com, MacObserver.com, MacCentral.com, MacMinute.com, and Macworld.com. He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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