Published on August 7th, 2018 | by Sebastian Szwarc0
First on BATV: AMC updates its app with Premiere subscription in mind
The Premiere service launched in early July. AMC shows on the service include The Terror, McMafia, Lodge 49, Into the Badlands and Walking Dead, many made available for full-season binges before their network TV premieres. Extras include bonus footage, sneak peeks of future episodes, uncut movies, and behind-the-scenes features.
The AMC app already supports access for those with a ‘TV Everywhere’ login from cable, satellite, and streaming service providers, but the app’s redesign makes finding new content more difficult in favor of Premiere content that is promoted everywhere throughout the app.
From the best that we can determine, AMC Premiere doesn’t offer access to a live feed of the network, but instead full seasons and on-demand content only without being interrupted by commercials. While the service is touting itself as “a better way to watch current AMC shows,” a live feed will require a ‘TV Everywhere’ login, which for those who don’t have one and want to subscribe to AMC Premiere will be a disappointment.
BESTAppleTV.com contacted AMC Networks to confirm this, but they have not replied to our request.
The addition of AMC Premiere is a major example of how programmers are looking for new revenue sources as the TV landscape – both streaming and online – evolves and adapts. This latest wave of innovation follows a period of years when the traditional TV industry’s answer to customers streaming or watching content online was to promote authenticated ‘TV Everywhere’ apps.
While the addition of new content can be of interest to many consumers, others using services like iTunes, Amazon, Netflix and Vudu to stream AMC shows on-demand might now have a confusing time deciding where to watch, how much to pay and where to spend their entertainment budget.
AMC Premiere is also available on YouTube TV – a live, subscription streaming service also available on Apple TV – as a $5 add-on.