Published on December 3rd, 2018 | by Brad Gibson0
Americans watch 8 BILLION hours a month on Apple TV, other connected TV devices, report says
Americans watch eight billion hours – that’s with a b – of video content of connected TV devices such as Apple TV each month according to a new survey, proving while Americans are watching more streaming TV, they’re watching a lot of it in the living room.
The audience measurement firm Nielsen and its newly released Digital Content Ratings report says consumers 13 and older spend an average of more than an hour per day watching content on connected devices. That’s compared to 36 minutes on computers and 24 minutes on mobile devices.
Nielsen said that for advertisers hoping to catch younger viewers watching live TV, connected TV devices are a good option. The company said that across five TV networks, three percent of live TV viewers are between the ages of 18 and 24, while connected devices capture eight percent.
Connected devices like Apple TV allow brands and publishers the opportunity to connect with harder-to-reach demographics, especially Millennials and Gen Zers. As content distribution has evolved, consumers’ viewing habits can vary by age and their choice of how they experience content.
With networks and digital platforms creating new original content and programming, they have the ability to connect with vast audiences across multiple devices. For example, out of total day viewers watching content aired across five networks on live TV, seven percent surveyed in September were between the ages of 25 and 34, while 19 percent of connected device viewers are in the same age bracket.