News NBA star Kevin Durant

Published on February 13th, 2018 | by Brad Gibson


Apple to create drama series around NBA star Kevin Durant

Apple is developing a new drama series based on the early life and career of NBA star and Golden State Warriors forward Kevin Durant, according to the entertainment trade website, Variety.

The show, titled ‘Swagger,’ was inspired by Durant’s experiences as a youth playing basketball. It will explore the world of Amateur Athletic Union basketball, focusing on all aspects and the people involved.

The series will be produced by Imagine Television productions, which is owned by Brian Grazer and Ron Howard, along with Durant’s own production company, Thirty Five Media.

The news of the new project continues a slew of recent production announcements by Apple, including a series from La La Land creator Damien Chazelle, and a new comedy from actress Kristen Wigg, to name a few.

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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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