Apps Apple Senior Vice President of Worldwide Marketing Phil Schiller

Published on May 26th, 2018 | by Brad Gibson


Apple exec confirms Valve’s Steam Link issues; leaves door open for release

Just hours after it blocked the public release via the Apple TV App Store of the Steam Link application from software developer Steam, an Apple executive confirmed the rejection but said things could still be worked out for the app to be released if a number of guidelines can be met.

In a letter to an Apple customer reported by a Mac news website, Apple Senior Vice President of Worldwide Marketing Phil Schiller (shown above) said it was important to bring “great games” to users, but that certain issues needed to be addressed first by Stream’s parent company, Valve, before it could even be determined when the app could be released.

“We would love for Valve’s games and services to be on iOS and AppleTV,” Schiller reportedly wrote. “Unfortunately, the review team found that Valve’s Steam iOS app, as currently submitted, violates a number of guidelines around user-generated content, in-app purchases, content codes, etc.”

Schiller went on to write that Apple has discussed its issues with Valve, and would “continue to work with them to help bring the Steam experience to iOS and AppleTV in a way that complies with the store’s guidelines.

“We have clear guidelines that all developers must follow in order to ensure the App Store is a safe place for all users and a fair opportunity for all developers,” he reportedly wrote.

Neither Apple or Valve have discussed in detail the App Review Guidelines the Steam Link app reportedly violated. Valve has made no further comment on the issues with Apple following the Schiller comments.

Schiller’s comments verify that the app apparently violated one big Apple rule by trying to sell user-generated content without paying Apple a cut of revenue, something experts confirmed last week was probably a major stumbling block.

Many believe Apple is wanting to negotiate a share of that micro-transaction revenue in return for allowing the app to be sold through its online stores. Apple takes a 30 percent cut of purchases made within apps distributed through its App Store. With Steam also taking a cut of games it distributes through its store, which is built into the app, Apple’s guidelines do not allow for store-within-a-store purchases unless the sale first goes through Apple’s paywall first.

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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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