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Published on January 5th, 2018 | by Brad Gibson


Apple joins video compression standards group Alliance for Open Media

Apple has joined the Alliance for Open Media, an industry group focused on pushing an open standard for video compression and web delivery that could impact how you view streaming video content in the future.

Apple’s induction into the group was quiet and spotted among the founding members by CNET on Thursday. Other members include Amazon, Facebook, Google, Microsoft, and Netflix.

The addition of Apple in the longterm could be a benefit for consumers in the adoption of AOMedia Video – or AV1 – a royalty-free video codec standard that compresses video before it is stored and sent over a network for streaming.

The compression technology has slowly gained industry acceptance, but the addition of Apple in supporting and growing its use could be a game-changer.

“It’s definitely a pretty significant development and a sign of how times change and persistence pays off,” Matt Frost, head of media strategy and partnerships for Google’s Chrome team, told CNET.

Apple has previously championed another more popular standards known as HEVC or H.265, but it has been caught up in various patent issues over the years.

AV1 is thought to be by many as the video compression technology of the future in streaming. AV1 is built to be interoperable, scalable across multiple devices, optimized for hardware, and able to support real-time video delivery, both of commercial and non-commercial content.

How could AV1 impact your viewing of content on your Apple TV? That remains to be seen, but it is thought its use could offer more reliable streaming of movies and TV shows over high-speed networks in the coming years…everything from the videos you watch on Netflix and Apple TV, to the videos you see on YouTube.

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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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