News Apple-keynote

Published on March 11th, 2019 | by Brad Gibson


Apple says it’s “show time” on March 25 for its streaming TV reveal event

Apple announced Monday a media event for Monday, March 25 to divulge details of its new subscription offerings including a video streaming service.

The event, labeled as “It’s Show Time,” hints at its focus on subscription services. Apple is expected to use the event to unveil its rumored Apple News service and a streaming TV service.

The event will take place at 10 a.m. Pacific time from the Steve Jobs Theater on the Apple Park Campus in Cupertino, California.

The official announcement mirrors a Bloomberg News report in February which first reported the event would take place March 25.


The Apple News service will reportedly add paid subscription options to Apple News, allowing Apple customers unlimited access to selected magazines and paywalled content from various sites like The New York TimesThe Wall Street Journal, and the Washington Post, for a $9.99 per month fee.

It’s not yet clear which news sites will be included, as Apple is said to be still negotiating financial terms with some news sites. The Wall Street Journal reported last month Apple was having trouble convincing multiple major news publications to sign up for the service, due to Apple wanting a 50 percent revenue split. Apparently, Apple has convinced a large number of magazines to sign up for the service, while many newspapers are balking at the opportunity.

As for its TV service, Apple is planning a pre-announcement, but various media reports indicate an actual launch is months off. A report by CNBC last month quoted various sources saying Apple is planning to launch its rumored streaming television service in April or May with premium TV app subscriptions from popular cable networks like Starz, Showtime, and Viacom. Apple is reportedly in the final stages of preparation ahead of a launch, with HBO possibly not participating because of disagreements over a revenue sharing scheme.

Apple has more than two dozen original TV shows in the works, many of which have been cast, that will eventually debut through the streaming service. Major stars that include Jennifer Aniston, Reese Witherspoon, Jennifer Garner, and Steve Carell, all of whom have roles in Apple shows, with many reportedly having been invited to attend the event.

About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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