Apps Apple Media Event

Published on February 14th, 2019 | by Kirk Hiner


Report: Apple streaming service will not be launching soon

Rumors have been circulating over the past couple of days that Apple will hold a media event in March to preview its subscription-based TV and news streaming services. Supplementary reports have suggested that Apple will launch its streaming video service in April or May, but a new report at Variety suggests that launch is still months away.

Citing “sources familiar with the company’s plans,” Variety states that Apple will finally offer a preview of their original video programming at a March 25th event in Cupertino, California at the end of the month, but that the service itself is not expected to launch until the summer or even into the fall.

Apple is going to give the world a first glimpse at its marquee video content at a press event in Cupertino, Calif., at the end of next month, where the iPhone maker is expected to show clips of its original series. However, sources familiar with the company’s plans told Variety that original series on the service may not launch until the summer, or even fall.

From the report:

Sources familiar with the plans say Apple’s video service will be targeted for a launch in summer or fall rather than the April timing that has been the subject of media speculation. Apple has vowed to its high-caliber producing partners to mount marketing blitzes on behalf of the shows in addition to the service itself. There’s an awareness that stars such as [Jennifer] Aniston and [Reese] Witherspoon do not want to take a back seat to promotion for the video service launch itself.

Sources also cautioned that specific plans for the press event and how the video service will be introduced could be in flux until the minutes before Cook steps on stage. Apple prizes secrecy and the surprise factor at its public events, which means the company is likely to keep even its creative partners guessing until the day arrives. Bloomberg reported Wednesday that the company had invited Aniston, Witherspoon, Jennifer Garner, and J.J. Abrams to attend.

Apple will also use the event to unveil a news subscription service that will separate from the video service.

This is all in line with Apple’s push into streaming services—such as Apple Music—to compensate for stagnated iPhone sales, which were down 15% year-over-year during the holiday quarter. This push includes entertainment content produced in-house, but Apple will reportedly also offer access to third-party subscription services—such as Starz and Showtime—via a la carte add-ons to their streaming service.

No matter how this plays out in March, it’s certainly going to be an interesting few months as more details are released.

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About the Author

has been writing for the Apple web since 1997, having served as editor of Applelinks and the Technology Tell Apple Channel. In addition to his work with BEST Apple TV, Kirk currently contributes to Mac Gamer HQ and Pure Nintendo. He lives with his wife and three children in small-town Ohio where the land is cheap and the air is (relatively) clean.

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