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Published on January 28th, 2019 | by Brad Gibson


Apple targeting mid-April launch of its streaming service, report says

Apple has informed its entertainment partners it plans to have its video streaming service ready for launch in mid-April, according to a published report.

The Information reported Monday Apple has told various entertainment providers who plan to sell subscriptions to consumers that it plans to take the new service live within a few weeks of the mid-April launch target with an update to its TV app.

A mid-April launch mirrors a previous report by Bloomberg in May of last year that Apple would start selling third-party subscriptions to services like HBO, NBC League Pass, Starz, and others through its TV app in 2019, similar to how Amazon sells those same services at present on its web site and Fire Stick streaming device.

If the report proves true, Apple is planning to roll out a streaming service this year in more than 100 countries that include a bundle of other services like Apple Music and an Apple News subscription that might include Texture, the magazine service that it purchased back in March.

Original television content created by Apple could be made available for free to those with an Apple TV and other Apple portable devices. Apple reportedly is also negotiating deals to provide access to subscription channels like HBO, Starz, and Showtime, similar to the way third-party content is sold through Amazon.

For its streaming service, Apple has more than 18 original television shows in the works, and it has signed a deal to produce movies with the Oscar-winning studio A24 Films.

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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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