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Published on March 26th, 2018 | by Brad Gibson


Apple targeting rollout of TV shows in spring/summer 2019, report says

With 12 projects already in the works, Apple is planning to release the first wave of its original programming as early as March of 2018, sources within the Hollywood entertainment community have told the New York Times.

In a report released Sunday, the New York Times said producers and entertainment executives who had met recently with Apple executives said the company “was targeting somewhere between March 2019 and the summer of that year to roll out its slate of new programming.”

The sources went on to say Apple had been leaning toward programming in keeping with its bright, optimistic brand identity. “In other words, it seems possible that Apple will shy away from projects that are gratuitously dark or heavy on social issues,” the story suggested, sticking to more family-oriented programming at least for now.

Since October, Apple Worldwide Video has made deals for 12 projects with producers ranging from Steven Spielberg to Ronald D. Moore and Reese Witherspoon.

There are no firm estimates on how much Apple is willing to spend on original video programming, but during a recent event at SXSW in Austin, Texas, Apple’s senior vice president, Eddy Cue said, “money isn’t an issue.”

The story did not reveal definitive details on how Apple will distribute its content, but sources did suggest it “may be housed in its TV app.” While Apple has not announced whether its projects will be behind a pay wall, the New York Times report suggested it “will most likely require viewers to have subscriptions to access its shows at some point.”

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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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