News Apple-keynote

Published on February 13th, 2019 | by Brad Gibson


Apple to announce streaming video service March 25, Bloomberg reports

Apple is planning to debut both its subscription streaming TV and an online news service at a March 25 event, according to sources reported Wednesday by Bloomberg.

Hollywood stars including Jennifer Garner, JJ Abrams, Jennifer Aniston, and Reese Witherspoon will reportedly be in attendance for the announcements, to be held at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. Those three entertainers are starring in television shows that Apple has purchased, along with JJ Abrams who is directing one of the productions.

“Final details are still being worked out, and Apple’s plans could change,” Bloomberg reported.

If the report proves true, Apple is planning to roll out a streaming service this year in more than 100 countries that include a bundle of other services like Apple Music and an Apple News subscription from Texture, the magazine service that it purchased back in March.

Recent rumors have suggested the video service will be similar to the premium TV app subscription model started by Amazon and mirrored by Roku that lets consumers sign up with various services – or ‘channels’ – then viewed and streamed through a device like Apple TV. Additional rumors are that Apple’s own original content will be part of the service and could be made available for free to those with an Apple TV and other Apple portable devices.

For its streaming service, Apple has more than 18 original television shows in the works, and it has signed a deal to produce movies with the Oscar-winning studio A24 Films.

Another report Wednesday by CNBC quoted various sources saying Apple is planning to launch its rumored streaming television service in April or May with premium TV app subscriptions from popular cable networks like Starz, Showtime, and Viacom. Apple is reportedly in the final stages of preparation ahead of a launch, with HBO possibly not participating because of disagreements over a revenue sharing scheme.

Along with its TV service, Apple will reportedly unveil a premium news service that will let Apple News users sign up for a $9.99 a month subscription with unlimited access to content from news organizations like The New York Times and the Washington Post.

The Wall Street Journal reported earlier this week it was having trouble convincing multiple major news publications to sign up for the service, due to Apple wanting a 50 percent revenue split. Apparently, Apple has convinced a large number of magazines to sign up for the service, while many newspapers are balking at the opportunity.

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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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