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Published on August 21st, 2018 | by Brad Gibson


Apple TV exec Jen Folse departs Apple for social streaming startup Caffeine

Veteran Apple executive and tvOS designer Jen Folse has left the company to take a senior position at the live social broadcasting startup Caffeine.

Recognizable to many from her Apple keynote appearances where she showcased Apple TV, Folse will be joining Caffeine as Vice President of Product, according to a statement provided to BESTAppleTV.

The company said Folse will “be accountable for…the product expertise, roadmap, and product design crew,” calling her a “world-class product design chief who has lived on the intersection of know-how and TV merchandise at Apple.”

Folse confirmed the move in an update to her LinkedIn profile in the last few weeks.

In the press statement released Monday, Folse was quoted as saying, “I had every intention of staying at Apple for a long time to come, but in looking at Caffeine, I felt like I was looking at a new and exciting way for people to discover and consume live content, and knew I could make an impact leading the product experience […] and am excited to start working with the rest of the talented team here at Caffeine to bring this new technology to the masses.” 

Founded by former Apple TV designers Ben Keighran and Sam Roberts in 2016, Caffeine is billing itself as a new way for friends to “enjoy and create live gaming, entertainment, and creative arts broadcasts.” The platform is looking to take a slice of the streaming service pie, a market largely dominated by big-name brands Twitch and YouTube. 

Folse was an eight-year veteran of Apple. She joined the company in 2010 as a Senior Design Producer, a position she held until 2016 when her title changed to Design Lead. It was then that she was in charge of Apple’s video apps and software related to Apple TV, including tvOS and first-party apps.

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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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