Apps Apple Events

Published on September 10th, 2018 | by Kirk Hiner

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Apple TV is best way to watch Apple’s September 12th media event

On Wednesday, September 12th, Apple will be holding its very first media event at the new Steve Jobs Theater in Cupertino, California. And although we don’t expect the Apple TV to play a role in Apple’s presentation, it should definitely play a role in your viewing of the event.

Along with the live video feed available on Apple’s website, the keynote will be presented in its entirety directly through the Apple Events. Why watch it on your tiny iPhone or laptop screen you can pull it up on your widescreen TV and pretend you’re actually there?

The Apple Events app—which is a free download from the App Store—has already been updated with direct access to the upcoming event, which will kick off at 10:00am PDT on the 12th. While you wait, you can use the app to replay previous events such as WWDC 2018 or last year’s September media event.

The primary focus of the September 12th media event will, of course, be the new iPhone models (although we’re hearing the Apple Watch will get its share of time, too). No new Apple TV hardware is expected, but it’s possible Apple will offer more details on some new features and OS upgrades as part of the forthcoming tvOS 12 rollout, such as Dolby Atmos support, autofill passwords, and support for home control systems such as Control4, Crestron, and Savant.

And who knows? Maybe we’ll finally learn how and when we can use our Apple TVs to watch all of these new TV shows that Apple has in the works. Only a couple more days until we know for sure, so make sure you’ve downloaded Apple Events and have it ready to go on Wednesday morning.

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About the Author

has been writing for the Apple web since 1997, having served as editor of Applelinks and the Technology Tell Apple Channel. In addition to his work with BEST Apple TV, Kirk currently contributes to Mac Gamer HQ and Pure Nintendo. He lives with his wife and three children in small-town Ohio where the land is cheap and the air is (relatively) clean.



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