Hardware

Published on October 9th, 2017 | by Brad Gibson

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Apple TV MIA after on-again, off-again Amazon sale

Just hours after it returned from a nearly two-year absence, the recently revamped Apple TV 4K set-top streaming box mysteriously disappeared for sale on Amazon.com and has yet to return to the online retailer’s website. Speculation is that the posting by an Apple authorized reseller was not approved by Amazon or Apple.

The device appeared on Amazon.com early on Tuesday, September 26th, but within less than three hours, it was removed from sale and the link to the products page was deleted leaving only a “page not found” messages for consumers.

The Apple store on Amazon is actually not run by Apple but by a third-party authorized reseller. It is not specifically known who that reseller is.

Other authorized resellers contacted by BESTAppleTV.com and who asked not to be identified for this story believe that reseller had not obtained permission from either Apple, Amazon, or both to again sell the device.

“I would suspect that reseller didn’t have Amazon’s permission to sell the device,” one east coast-based Apple reseller said. “Why they thought they could start selling Apple TV units again (on Amazon.com) would make for an interesting explanation, especially if they didn’t have approval.”

It is not known if the reseller actually sold any Apple 4K units. From almost the entire time it was posted on Amazon, the product was listed as “temporarily out of stock.”

Neither an Apple or Amazon spokesperson was immediately available for comment.

The debut of the 4K model followed Apple CEO Tim Cook’s announcement in June that Amazon’s Prime Video app would arrive on Apple TV later this year. As of this writing, the app has yet to debut on the Apple TV App Store.

Amazon stopped selling Apple TV boxes in the fall of 2015 months after the debut of their own Amazon Fire TV Stick. The company had said at the time that it would not sell media players that didn’t support its Amazon Prime Video application.

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About the Author

has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as MacNN.com, MacObserver.com, MacCentral.com, MacMinute.com, and Macworld.com. He hosted and produced the MacFormat This Week podcast for three years.



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