Published on November 27th, 2017 | by Brad Gibson0
As consumers cord cut, cable giants in talks to integrate Hulu, Netflix
Some of the biggest U.S. cable operators are in talks to offer Hulu’s on-demand service as well as Netflix through their set-top boxes, sources have told Bloomberg news.
Comcast Corp. and Charter Communications Inc., the two biggest U.S. cable operators, are in talks to offer Hulu’s on-demand service. Altice USA, the fourth-largest U.S. cable provider, is also in talks with Netflix, according to another person, who asked not to be identified discussing private deliberations.
The report shows cable companies are hoping to appeal to a web-savvy audience and hang on to more customers that are fast becoming ‘cord cutters’ in favor of streaming services through devices like Apple TV.
While offering streaming services through existing cable services might sound like a good deal for cable companies, it might encourage people to watch those services more which may lead them to question why they’re still paying for cable in the first place.
Last year, Netflix Chief Executive Officer Reed Hastings said a distribution deal with Comcast was unlikely to boost his subscribers much because most Comcast customers already have the service. But Hastings also said the deal “increases the word-of-mouth” and makes Netflix easier to use.