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Published on February 9th, 2019 | by Brad Gibson

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AT&T offers free 32GB Apple TV 4K on select fiber internet packages

AT&T quietly began a promotional offer earlier this week for a free fifth-generation Apple TV 4K to entice U.S. customers to its high-speed internet fiber service. The offer is part of its 300 megabits per second and 1,000 megabits per second packages only, at $70 and $90 a month, respectively. 

BESTAppleTV has confirmed with a company online representative that the Apple TV 4K being offered is the 32GB model. The promotion began last Tuesday online only with little mention, together with the option of new customers to choose either a free Apple TV 4K or a $50 Visa reward card.

The offer will end on February 28 and it limited to one device per customer account. Customers will receive an email with Apple TV 4K redemption details once purchased and must be exchanged within 75 days from notification email or mail date.

The offer and service are limited to residential customers only in selected areas and require a 12-month agreement, and can’t be combined with other promotional offers. It requires consumers to first check their availability using an address, then selecting a service and checking out before entering the special code, ‘GET4KTV.’

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There is a data cap on the 300Mbps package, but no limit on the 1,000Mbps plan.

The promotion is reminiscent to one AT&T offered on its DirecTV Now streaming service from November 2017 to September of 2018. It was then that it offered a free 32GB Apple TV 4K to new customers who prepaid for a three-month subscription. 

AT&T terminated the offer after nine months with Chief Financial Officer John Stephens saying last November it was “focusing on improving profitability” by scaling back promotions and special offers. As a result, DirecTV Now lost 267,000 subscribers in the fourth quarter of 2018, attributed by the company to termination of all free offers for the service.

According to AT&T, its fiber service reaches more than nine million customers nationwide with plans to reach at least 14 million locations across at least 84 metro areas by mid-2019.

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About the Author

Brad is co-founder and editor-in-chief of BESTAppleTV.com. He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as MacNN.com, MacObserver.com, MacCentral.com, MacMinute.com, and Macworld.com. He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the Associated Press and United Press International.



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