Published on May 17th, 2018 | by Brad Gibson0
AT&T plans $80-$90 ‘premium’ streaming service to replace DirecTV satellite
AT&T CEO Randall Stephenson (shown above) outlined the details Tuesday during the J.P. Morgan Global Technology, Media and Communications Broker Conference in Boston, saying the service will be a “premium” one that includes the full DirecTV bundle.
“Rather than $110 to $200, it’s going to be in that $80 to $90 area because the cost structure comes way down,” said Stephenson.
Stephenson commented that the company can offer the lower price range because of lower costs, no satellite dish cost or installation fees. “The subscriber acquisition costs are literally 1/4 of what you see today,” saying that gives AT&T “the ability to price at a much lower level to capture a different part of the market.”
Stephenson said the new DirecTV service will launch in the fourth quarter of this year, adding that the ultra-skinny AT&T Watch service, announced in April, will also debut this year at a starting price of around $15 a month.
“The content is a very skinny bundle,” he said. “There is no sports. There are no local channels. This is pretty much entertainment and the Time Warner content,” prefacing that that is if the merger with Time Warner happens.