Published on August 24th, 2017 | by Brad Gibson


Bloomberg solidifies reports of coming 4K & HDR Apple TV

Bloomberg has strengthened various reports of a new, fifth-generation Apple TV with a report Thursday that the company will unveil a new streaming media player in September. This report is similar to another reported by BESTApple TV of an upgraded Apple TV set-top box that can stream 4K video and also play content optimized for TVs capable of playing High Dynamic Range (HDR) video.

Bloomberg is also reporting Apple will announce deals with content makers that can provide video in 4K. The company has reportedly had discussions with movie studios about supplying 4K versions of movies via iTunes and through apps on Apple TV, according to people familiar with the talks. Popular video apps on the Apple TV that support 4K on other platforms include Vevo and Netflix.

HDR video produces more accurate colors and a brighter picture. A number of TVs are already on the market supporting HDR, including models from Sony, Samsung, LG and Panasonic, to name a few.

Apple last updated the Apple TV box in 2015 with a new remote control, the online App Store and support from its Siri voice assistant. It added new software features, including the TV app, in 2016.

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About the Author

Brad is co-founder and editor-in-chief of BESTAppleTV.com. He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as MacNN.com, MacObserver.com, MacCentral.com, MacMinute.com, and Macworld.com. He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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