Published on July 10th, 2018 | by Brad Gibson1
BT makes serious upgrades to its Apple TV app
British Telecom has released what the company is calling a significant upgrade to its BT TV app on Apple TV with the ability to purchase and download content directly in the app.
UK Apple TV subscribers to BT TV can purchase programs directly and then use the app to access all their BT TV purchases, rentals and subscriptions in one place. Customers will also be able to download and play content purchased or rented from the BT TV Store including box sets, and programs from BT Sport and AMC on any device when out and about as well as at home.
“We’re giving customers unrivaled choice and flexibility in how they experience and watch their favorite content,” said BT marketing and sales marketing director Pete Oliver. “Our new TV app brings BT’s fantastic entertainment and sport to multiple screens enabling customers to watch in more places than ever before.”
The upgrade is meant to differentiate BT TV as being much more than just 50 Freeview channels which British TV viewers can already get free of charge using an over-the-air antenna. In addition to exclusives like the five BT Sport channels and AMC, the enhancements will give users more flexibility in how and where they can view their content along with 15 channels in HD and seven days of catch up TV on BBC iPlayer, ITV Hub, Channel 4 and Channel 5.
BT TV customers pay a minimum of £34.49 a month for the service.