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Published on February 16th, 2018 | by Brad Gibson

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CBS Sports HQ to launch this month

The streaming channel CBS Sports HQ will launch later this month just before the start of March Madness and The Masters, the company announced Thursday.

CBS CEO Leslie Moonves detailed the new free, ad-supported venture during the company’s quarterly earnings conference call saying the channel will not be a channel for live sports events.

“We have deals with the NFL, the NCAA, FCC football, PGA Tour Golf, lots of different areas,” CBS CEO Les Moonves commented last October. “…CBS is a big player in the sports world. We are going to look to differentiate ourselves from the ESPN and the Fox Sports as well, and we think we have a good opportunity to succeed,” he said.

The previously announced channel will be strongly dependent on studio programming similar to Fox Sports 1 and ESPN News. Other indications of the companies strategy in the new sports channel can come from the current two streaming services already online through Apple TV apps: CBS All Access, as well as CBSN, the live news channel operated by CBS News. Both services are trying to fill the gaps offering unique content the competition doesn’t.

It is expected that much like CBSN is available as a standalone streaming channel on Apple TV, that the new CBS Sports HQ will also be available on the platform at its debut in the coming weeks.

CBS also revealed Thursday that it has nearly five million combined subscribers for its CBS All Access and Showtime subscription services, both which are available as apps through the Apple TV App Store. CBS CFO Joe Ianniello said the company is ahead of its plan to hit 8 million by 2020 and also confirmed that the services are close to even in terms of subscribers.

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About the Author

Brad is co-founder and editor-in-chief of BESTAppleTV.com. He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as MacNN.com, MacObserver.com, MacCentral.com, MacMinute.com, and Macworld.com. He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the Associated Press and United Press International.



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