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Published on January 10th, 2017 | by Brad Gibson


CES: TCL P-Series TV the Apple TV answer for Amazon Prime?

If you’re looking for a TV with built-in Roku streaming, then the TCL P-Series might be the solution.

“Hold it. You’re a Apple TV web site and you’re recommending a TV with built-in Roku! What gives?!”

With the ego battle for money and marketshare continuing between Jeff Bezos and Apple that prevents innocent Apple TV users from accessing Amazon Prime TV, man can therefore not live by Apple TV alone (or at least some can’t). So, if you’re looking for a new, reasonably priced TV with built-in Amazon Prime-capability, then the new TCL lineup MIGHT be a good choice.

“Okay, but what the hell is a ‘TCL’ TV?! I’ve never heard of this brand before.”

Join the club. In fact, I can’t think of anyone I know who has a TCL television…yet. While TCL (which stands for The Creative Life) is not a familiar company to U.S. shoppers, it’s among the top 10 television brands worldwide, trailing top-three Samsung, LG, and Sony, according to the research firm IHS.

But at CES, we got a glimpse of TCLs premium TV line – the P-Series – and we were impressed with the value for money for budget buyers in a TV that solves the need of Amazon Prime for Apple TV users.

“So what’s so great about this TV?”

Glad you asked. The 50-inch P-Series is a 4K LED TV that will cost only $500 but will have features you’d expect on more expensive TVs. One such feature…High Dynamic Range 10. It’s starting to come to cheaper TVs and this is one example of that. HDR gives you more vivid colors, blacker blacks, and more subtle details when watching movies or live TV shows and especially playing video games, even through your Apple TV (now you’re talkin’!).

Dolby Vision is another HDR standard the P-Series supports as well. Movie studios and streaming services like Netflix are moving towards Dolby Vision and with your Apple TV attached, this series will take advantage of it. Add in TCL’s 4K Creative Pro upscaling and your non-4K content will look sharp too.

In terms of added hardware, the P-series TVs have three HDMI 2.0a ports with HDCP 2.2 and 802.11ac wireless, and ethernet. The P-Series will be available in sizes from 50-inches to 65-inches.

“And where do you buy TCL TVs?”

Best Buy, Walmart, Target and even Amazon are now selling the entire TCL line, so it’s availability is improving. This particular line of TVs will be available in the Spring.

Without testing it in great detail, we were impressed with this set at the $500 price point. It was more than the improved image quality that impressed us. Add to that it’s built-in Roku capabilities to access Amazon Prime and we thought it was a good choice for Apple TV users searching for a new TV that didn’t want another streaming box hanging off of their television just to access one service (except for the all-important and valuable Apple TV box, of course).

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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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