Published on October 26th, 2017 | by Brad Gibson0
DirecTV Now adds CBS on-demand content nationwide
As local CBS network stations finalize deals for its programming to customers on DirecTV Now, the online streaming service available via Apple TV is now providing its users with access to CBS’ prime-time lineup.
The deal is simple…Over 800,000 DirecTV Now customers living in a market in which the local CBS affiliate hasn’t signed a broadcast retransmission licensing agreement for local programming like news, Dr. Phil, Jeopardy! and Ellen, can now see CBS network programming, but only via on-demand playback and not live.
The agreement is an interesting one where DirecTV Now customers, as well as those subscribing to other similar services, will ultimately benefit. Networks like NBC, CBS and ABC want their programming on streaming services, but have been tied up by legal agreements with affiliates who own the live, local re-transmission rights and want cable, satellite and streaming services to pay them for that privilege. By networks working around the agreement and providing on-demand content instead of live network programming, it is forcing many local stations and their owners to re-think their strategies and negotiate deals with live streaming providers sooner rather than later.
NBC and Fox already have a similar arrangement with Sling TV and Hulu to provide on-demand, network programming to all of its subscribers.
Industry experts believe deals such as the one with CBS and DirecTV Now will grow across other networks and streaming services in the coming months.
DirecTV Now currently has around 200 network affiliates in its national lineup.