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Published on April 29th, 2018 | by Brad Gibson


DirecTV Now again lengthens 32GB Apple TV 4K deal to end of May

Whoever wrote “can you desire too much of a good thing?” never asked the live streaming service DirecTV Now.

The company’s owners, AT&T, have done the expected and for the third straight time extended the offer on a free 32GB version of the Apple TV 4K with a new, three-month prepaid subscription now through May.

AT&T confirmed the offers extension and its details in an email Sunday to members of its advertising affiliate program, obtained by Some websites are reporting the current offer to be a previous four-month commitment, which is incorrect.

The offer effectively reduces the price of the Apple TV and three months of service to $105 plus tax with the $35-a-month plan. At present, Apple sells the same model alone for $179 making this deal about $75 cheaper than the full retail price of the hardware alone. 

The reduction in the length of the plan makes it $35 cheaper than the original offer from last year that required a four-month prepaid subscription and was reduced to three months in February.

The streaming service’s original offer was first introduced last November and was timed to celebrate the one-year anniversary of the service’s launch, It was not the first time DirecTV Now has promoted a free Apple TV. It did the same in November of 2016 when the service debuted.

DirecTV Now is the only live streaming service offering an Apple TV unit and service in a bundled offer. Other services, including DirecTV Now, offer Roku devices.

DirecTV Now launched in November of 2016 using the Apple TV app with an entry-level package price of $35 per month for over 60 channels.

By the way…it was Shakespeare who wrote it in the year 1600.

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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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