Published on April 16th, 2019 | by Kirk Hiner0
DirecTV Now is losing the NFL Network
One of DirecTV Now’s star players will soon be leaving the team. Having just added the channel in August of 2018, AT&T announced yesterday that they’re dropping the NFL Network from DirecTV Now, as well as their U-verse packages. So, if you haven’t already left the streaming service due to their price hikes and dwindling channel line-up, football fans have just been given more incentive.
We reported late last month that the NFL is seeking a streaming option for NFL Sunday Ticket, which is currently exclusive to AT&T’s DirectTV. It’s possible that this is straining the relationship between the NFL and AT&T, but that’s not mentioned in the post on AT&T’s website regarding NFL Network, which is copied below:
To our U-verse TV and DIRECTV NOW customers
Our rights to provide the NFL Network in your TV lineup have expired. We’re sorry for any inconvenience.
The NFL Network and RED ZONE CHANNEL® remain available to all fans on DIRECTV.* However, as we continue to manage content costs, we could not reach an agreement with the NFL to continue to carry their channels on U-verse TV and DIRECTV NOW.
*NFL Network included in CHOICE™ package and above. RED ZONE CHANNEL included with subscription to NFL SUNDAY TICKET MAX.
The news will come as a blow to those who didn’t leave DirecTV Now when AT&T announced the new rates and channel lineup for new customers, as the NFL Network wasn’t amongst those being dropped (for those subscribing at the level required to receive it). Those who elected to keep their current channel lineup at the higher rates are now losing what could be a deal-breaker.
In AT&T’s defense, channels come and go as network packaging deals are made for streaming services. Unfortunately for them, the loss of the NFL Network couldn’t come at a worse time.
But hey, at least they’re giving away free Apple TVs again.