Published on July 2nd, 2018 | by Brad Gibson0
DirecTV Now to hike prices $5 August 1st
Following price jumps by Sling TV last week and YouTube TV back in March, DirecTV Now has followed suit with a $5 across the board jump beginning August 1st with the company saying the move was “in line with the market.”
Customers of the service started receiving notices of the price jump over the weekend in direct emails. A statement to subscribers began by defending the products features and channel offerings.
“Recently we introduced our True Cloud DVR beta with 20 free hours and an updated user experience,” the email read. “And since our launch, we’ve added over 200 local channels nationwide.
“In order to keep enhancements like these coming, we’re adjusting our prices. Starting 08/01/2018, the cost of your package will increase by $5/mo. We know value is important, and that’s why we are determined to keep packing in as many features and benefits as possible while continuing to keep your prices low.”
Basic service will now start at $40 per month for the “Live a Little” plan. The “Just Right” plan will increase to $55 a month, “Go Big” will jump to $65 a month, and “Gotta Have It” will cost $75 a month.
An AT&T spokesman told BestAppleTV in a statement, “In the 18 months since our launch, we have continued to evolve our DirecTV Now products to serve this new customer set and compare favorably with our competitors. To continue delivering the best possible streaming experience for both new and existing customers, we’re bringing the cost of this service in line with the market—which starts at a $40 price point.”
The increase now puts most streaming services on par with each other in pricing plans. Hulu’s base cost is $40 a month as is YouTube TV, and PlayStation Vue. Fubo TV starts its plans at $45 a month. Sling TV is also now at $45 a month for the Orange and Blue channel packages combined.
The increase comes just days after AT&T launched its ‘skinny bundle’ of streaming channels, WatchTV, a package of currently 31 channels for $15 a month, but with no sports channels, Cloud DVR, or local network affiliates.