Published on January 21st, 2019 | by Brad Gibson1
Disney+ streaming service preview coming April 11
The Walt Disney Company hasn’t launched its Disney+ subscription streaming service yet, but that’s not stopping Disney chairman and CEO Robert Iger from using its April 11th Investor Day as a ‘sneak preview’ of the new service along with a first look at some of the original content the new channel will debut.
The company offered a few clues to the service in its SEC quarterly earnings report released last Friday.
Original content currently in production for Disney+ includes The Mandalorian, set inside the Star Wars universe, as well as one other live-action and one animated Star Wars series; a High School Musical-based show; an animated series based on Monsters, Inc. and a live-action series based on Lady and the Tramp; as well as a live-action series starring Tom Hiddleston based on his Marvel character Loki.
It is not clear what Disney plans on charging for the Disney+ streaming service, but last year, Iger said that it would be priced “substantially less than” Netflix. Netflix costs $7.99 a month for a basic SD account on one device, $10.99 a month for HD streaming on two devices, and $13.99 a month for viewing on four devices in HD and Ultra HD.
Disney says it will demo Disney+ at its investor day on April 11, including first look at some of the original content for the SVOD service
— Todd Spangler (@xpangler) January 18, 2019
Multiple sources confirmed to BESTApple TV in November 2018 that Disney+ would launch in late 2019 with a standalone Apple TV app.
Sources report the app will be available on Apple TV shortly before launch, will tie directly into the TV app to find and link to content, and will allow consumers to subscribe to the service through their Apple ID for billing purposes.
“Disney will be aggressive from the outset in offering its services on various platforms,” said one source close to the company’s internal plans. “Being on the Apple platform is crucial.”
Sources report that with Apple launching its own video service next year with a strategy focused on “family friendly”, exclusively-produced content, launching on Apple TV is “an essential part of the strategy.”
Sources close to Disney asked not to be named for confidentiality reasons.
Despite an encouraging outlook for Disney’s direct-to-consumer streaming service, a UBS analyst believes it could be six years before the service will positively impact Disney’s bottom line. Analyst John Hodulik wrote scale, brand recognition and portfolio of content will help Disney+ compete with Netflix and Amazon Prime Video delivering five million global subscribers within the first year of operation and 50 million in five years. UBS sees Disney spending $1 billion on original content for the service in 2020, and $1.6 billion per year by 2025.