Published on October 20th, 2018 | by Brad Gibson0
First on BATV: Sinclair’s Stirr streaming service to launch with Apple TV app
Sinclair Broadcasting Group, the owner of over 190 U.S. television stations, plans to launch its free streaming local news and syndicated entertainment service, Stirr, in the next few weeks with an Apple TV app available when it launches, sources have confirmed to BESTAppleTV.
Sinclair President and CEO Chris Ripley announced on Thursday at the NAB Show New York the rumored plans for such a service, saying it would be an ad-supported network with a variety of live and on-demand programming, from TV shows to movies to sports.
Sources report various third-party streaming services, including resources from the Tennis Channel and Jukin Media are assisting Sinclair to launch the service online and on mobile devices.
The streaming service will also slowly be available on a subchannel to many of its over-the-air TV stations with plans to expand to dozens of them before years end, according to those familiar with the company’s plans who could not be named for confidentiality reasons.
Those same sources confirm Sinclair is “anxious” to get the service up and running before the launch of Fox Nation by years end, the subscription streaming service of Fox News which also plans on making the service available through an Apple TV app.
Whether it will be able to accomplish that goal with enough live content to offer 24/7 coverage is yet to be determined. Ripley was coy during a moderated forum at the industry-focused event and in various meetings with industry colleagues, unable or unwilling to provide specific details of the type of content to be offered on Stirr.
When asked by one industry colleague “what the hell does ’Stirr’ have to do with news?”, Ripley laughed but was unable to clearly define the branding connection.
Sinclair is the largest owner of local TV stations in the nation, focusing much of its programming and editorial news content on conservative issues.