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Published on December 12th, 2018 | by Brad Gibson

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First on BATV: Yahoo Finance launches tvOS app with live-streamed market coverage

Yahoo launched Wednesday the free tvOS app Yahoo Finance for Apple TV, with a focus on live-streamed business and stock market coverage.

The app is designed to offer the best of Yahoo Finance video programming with no cable or satellite subscription required. The network plans to broadcast a total of eight hours of programming each weekday by the end of January 2019.

Additionally, the app will provide users with on-demand video clips, editorially curated playlists, exclusive live-streamed events, original series, personal finance content, and more.

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Yahoo Finance’s live and on-demand video content is viewed by more than five million unique users each week, the networks parent company, Verizon Media Group/Oath, said in a prepared statement. The news platform’s daily programs include Market Movers, Morning Meeting, Midday Movers, and The Final Round.

The new Yahoo Finance app is available through the Apple TV App Store. As of this writing, the app cannot be found as a searchable item, but can be found listed in the ‘Apps We Love’ section of the main App Store home page.

The Yahoo Finance video feed is not copyright protected that would prevent it from being mirrored on other devices.

As Yahoo reviewer and technology reporter David Pogue is such a popular personality among Apple users, it might not be a bad idea for Yahoo to add a section in its on-demand content of Pogue videos.

The timing of the release of the Apple TV app comes as Yahoo began airing a 30-second TV commercial on various other U.S. networks Monday promoting Yahoo Finance as a free, uncomplicated financial news channel.

Early next year, the news platform plans to launch Yahoo Finance Premium, a paid subscription offering that will provide members with access to new premium tools, customized stock monitoring, and industry-leading research.

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About the Author

Brad is co-founder and editor-in-chief of BESTAppleTV.com. He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as MacNN.com, MacObserver.com, MacCentral.com, MacMinute.com, and Macworld.com. He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the Associated Press and United Press International.



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