Published on September 24th, 2017 | by Brad Gibson0
Food Network top ‘must-have’ for cord cutters, study says
Food Network is the top ‘must-have’ channel among potential cord cutters according to a new study by Beta Research. When asked to name their favorite cable networks that are essential to have if they considered another broadcast service like streaming, 46% named Food Network, followed by 45% for AMC, 44% for Discovery Channel, 43 percent for ESPN and FX, 42% for The Weather Channel, 41% for TNT, and 40% for History.
Investigation Discovery (ID) proved itself again as being a ‘must have,’ with 69% of total viewers giving the network a 4 or 5. This reinforces results from a Beta Research Corporation study released in June, which showed that 70% of those losing interest in cable still gave it a 4 or 5 rating.
Investigation Discovery also had the highest perceived value among viewers, who said it was worth on average $1.85. Other highly valued networks include Nickelodeon at $1.80, Disney Channel at $1.77, ESPN at $1.76, Food Network and Cartoon Network at $1.70, ESPNU at $1.69, AMC at $1.65 and HGTV at $1.64.
The data comes as a result of the Beta Research Basic Network Evaluation Study, a study asking adult cable subscribers to score basic networks and rate them on their overall value. 44 basic cable networks were considered by the 1,100 adult cable subscribers included in the national sample, which were all rated on a scale of 1-5, with 5 meaning “it’s a must have channel on cable channel line-up.”
The Food Network app has been available on Apple TV since December of 2015. It requires a cable or satellite subscription through a participating TV provider to view it on Apple TV.