Published on May 30th, 2018 | by Brad Gibson


Fox CEO: Apple’s “dabbling” TV content plans will be “very challenging”

Apple’s move into original television content will be “very challenging,” according to 21st Century Fox CEO James Murdoch, describing Apple’s foyer into entertainment production as “dabbling” that will take Apple a long time to gain traction and turn into a profitable business.

“Going piece by piece, one by one, show by show, etcetera, it’s going to take a long time to really move the dial and have something mega,” Murdoch commented. “I do think that’s going to be very challenging.”

Apple is reported to have around 13 original content TV shows in the works, with a launch planned for somewhere in the summer of 2019, committed to spending a billion dollars on productions.

Murdoch confirmed that while it still plans to sell 21st Century Fox to Disney for around $66 billion, saying “it’s the right thing to do,” he confirmed the company would consider a larger offer from Comcast to bid for the company saying, “we’ll deal with that as we go.”

Murdoch also revealed that about 50 percent of the 20 million Hulu subscribers  – which is available through Apple TV – pay for the ad-free version of the service for $11.99 a month. Fox is a partner in Hulu along with NBCUniversal, Disney and Time Warner.

Murdoch made his comments at Re/code‘s Code Conference Tuesday in Rancho Palos Verdes, California. 

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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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