Published on November 15th, 2017 | by Brad Gibson0
Fullscreen to shutter its subscription VOD service in January
The Netflix-style subscription video service Fullscreen is shutting down it service in January 2018, on the heels of less-than-expected popularity. The 18-month old service has been available on the Apple TV App Store since May of 2016.
Founder and CEO George Strompolos broke the new to staff Monday in a memo posted on the Medium blog site.
Strompolos, said the company “came to the conclusion that funding SVOD – a longer-term investment – was limiting our ability to invest in our Creator, Brand, and Rooster Teeth divisions that have more established scale and immediate impact.
“Decisions like this are tough, but I’m extremely proud of what we accomplished,” he wrote.
Fullscreen had hoped to be the YouTube for the MTV generation launching with over 800 hours of content available for streaming. Fullscreen targeted 13- to 30-year-old “social-first” viewers with a slate featuring The Deleted, a violent thriller from American Psycho author Bret Easton Ellis, a daily meta-sketch show called Party in the Back, spoof Filthy Preppy Teen$, and a superhero take from YouTubers Grace Helbig and Hannah Hart called Electra Woman & Dyna Girl.
The news comes just two months after Fullscreen announced that it was cutting three percent of its staff as part of refocusing the SVOD service on original programming. The service never publicly shared subscriber numbers for the $6-a-month service.
About 25 employees will be laid off from the service.