Published on March 23rd, 2018 | by Brad Gibson0
How many video devices do you have? About seven, survey finds
Chances are if you have an Apple TV in your home, you’ve got on average six other devices for watching streaming video content ranging from TVs to computers, tablets to smartphones, according to research on today’s digital trends in electronics.
According to Parks Associates, nearly 40 percent of U.S. broadband households are watching multiple streaming services like Netflix, Amazon Prime and Hulu on those devices.
With high numbers of streaming services and devices on which to watch them, Americans are also opting more often to get live television via antennas and not through streaming services like Sling TV, Hulu with Live TV and DirecTV Noe.
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20 percent near the end of 2017, up from 16 percent in early 2015, according to the company.
“Increasingly, consumers are cobbling together their own bundles of content sources,” said Brett Sappington, senior director of research at Parks Associates, in a statement. “Digital antennas are experiencing a resurgence as consumers consider over-the-air TV and (streaming services) as alternatives to pay-TV, The percentage of ‘Never’ households (households that have never subscribed to pay-TV services) has held steady, and the percentage of households actually cutting the cord has increased between 2015 and 2017. Antennas are an affordable source for local channels to these households.”