Published on February 2nd, 2019 | by Brad Gibson0
How will you watch the Super Bowl? Survey shows only 10% plan to stream
With Super Bowl LIII just hours away, a new survey shows a small minority of viewers will take advantage of a free, no-authentication-needed stream of the big game on Sunday.
According to a survey conducted by PCMag and Sports Illustrated, 10.4 percent will stream the game, 50 percent will watch through their pay TV service, and 8.4 percent will watch over-the-air TV. As for the rest, 31.1 percent won’t watch at all.
The survey found streaming rates higher with young people. One-third of 18- to 24-year-olds will stream the game, as will 27 percent of 25- to 34-year-olds. Only 5 percent of those 64 or older plan to stream.
“While overall Super Bowl ratings are down, digital viewership is on the rise,” said Chloe Albanesius, PCMag’s executive editor of news and features. “NBC reported 2.02 million streams in 2018 compared to 1.72 million in 2017…It’s never been easier to stream the game if you’re away from home or lack a cable or traditional TV setup. If you have a smartphone or any number of media streaming devices it’s just a matter of downloading the CBS app.”
Roku was the most popular streaming option, the survey finds, with 33 percent planning to stream the Super Bowl via the best-selling device in the U.S., followed by Amazon Fire with 24 percent, Apple TV at 18 percent, and Chromecast and Android TV tied with 4 percent.
Delay an issue for many
Latency is still a big issue with live sports, and 27 percent of those surveyed who streamed an NFL game this season said the delay negatively impacted their experience.
“As is the case with any large event, technical issues are to be expected,” Albanesius commented. “Last year, Hulu’s live TV members missed the final minutes of the game due to a system error, while PlayStation Vue subscribers also experienced downtime.”
The survey questioned 2,800 respondents last week using SurveyGizmo.
All the possible options of watching Super Bowl LIII are listed in our definitive guide for Apple TV users.