Published on January 10th, 2018 | by Kirk Hiner0
CES 2018: 54 million people are watching Hulu
Streaming media service Hulu announced yesterday that it closed its fiscal year 2017 with more than 17 million total subscribers to its subscription on demand and live TV services in the U.S. That’s over 5 million more subscribers than at the end of fiscal year 2016, breaking out into a total audience of 54 million unique viewers. That’s still below Netflix’s 53 million U.S. subscribers, but clearly indicates the company is taking advantage of the growing number of viewers cutting (or complementing) the cord.
Of course, Hulu had a lot to watch in 2017, expanding its on-demand library to over 75,000 episodes of television across 1,700 titles. Complete series episodes of over 600 shows can be viewed, including current and past favorites such as This is Us, 30 Rock, Bob’s Burgers, Will & Grace, Golden Girls, and Prison Break.
Hulu’s SVOD streaming TV library is now the largest in the U.S., complemented by their original programming and more than 50 live channels in the company’s Hulu With Live TV plan.
Among other highlights pointed out in the company’s press release are:
- Hulu programming garnered 10 Emmy Awards—including the first-ever Outstanding Drama Emmy won by a streaming service . and two Golden Globes.
- In 2017, Hulu’s advertising revenue reached $1 billion for the first time in the company’s history.
- The top three dramas on Hulu in 2017—based on hours watched—were Law & Order: SVU, This is Us and The Handmaid’s Tale.
- The top three comedies on Hulu in 2017—based on hours watched—were South Park, Family Guy and Bob’s Burgers.
Looking ahead, Hulu CEO Randy Freer stated that 2018, “…. is going to be even bigger, as the company invests more in content—live, library and original—as well as technology and data to make Hulu the leading pay TV choice for consumers.”
For more information on Hulu and its Limited Commercials, No Commercials or Hulu With Live TV plans, visit hulu.com.