Published on September 12th, 2018 | by Brad Gibson0
Hulu, Discovery ink deal for live TV channels, exclusive on-demand content
The multi-year deal will bring Discovery Channel, TLC, Investigation Discovery, Motor Trend, and Animal Planet to the service – available on Apple TV – to subscribers starting in December 2018.
Hulu already streams HGTV, Food Network and Travel Channel, now owned by Discovery, but previously owned by Scripps Networks Interactive.
In addition, Hulu will add some 4,000 episodes of Discovery shows to its on-demand lineup across all its subscription plans. Hulu will be the exclusive subscription streaming home for several unscripted Discovery shows, including Deadliest Catch, Chopped, Say Yes to the Dress, Gold Rush, MythBusters and Naked and Afraid.
With the addition of the Discovery channels – some of the most expensive networks to subscribe to every month – speculation will grow if Hulu can refrain from raising prices on consumers. Now with more than 60 live channels as well as Hulu’s entire video-on-demand library, pressure will build on the various live streaming networks to find the right balance of channels and price to prevent cord-cutters from canceling.
Hulu with Live TV launched in May 2016 and is jointly owned by Fox, Disney/ABC, Comcast/NBC Universal and Time Warner. The app is available in the App Store, with Live TV subscriptions starting at $39.99 a month.