Published on January 11th, 2019 | by Brad Gibson1
Hulu Live to boost service with two-week program guide; ‘Lineup’ addition to on-demand
Hulu with Live TV will launch a new live TV guide in the next few months that will allow consumers to browse up to two weeks of programming on its live streaming service. It will also test a new opening screen to its on-demand service highlighting recommended programming.
More like a traditional pay-TV offering from a cable or satellite service, the two-week guide grid is a departure from a ‘light’ version launched in the last year. When Hulu Live launched in May 2017, the service offered no programming guide at all.
Hulu’s on-demand service will also be adding a number of changes to its opening screen. Called the Lineup, Hulu plans to test two different startup screens. The first will highlight curated shows and movies chosen by Hulu staff, while the second will feature unwatched content from the member’s My Stuff area, meaning programs users have shown an interest in watching.
Subscribers to the on-demand service will see more listed titles and thumbnails of suggested programming and let users add or remove favorites.
Testing on the Hulu Live changes will take place in the coming weeks.
Hulu with Live TV launched in May 2016 and is jointly owned by Fox, Disney/ABC, Comcast/NBC Universal and Time Warner. The app – which also includes the on-demand service – is available for free in the App Store, with Live TV subscriptions starting at $39.99/month.
Hulu’s on-demand service has been available on Apple TV since 2010.