Major League Baseball in-game action, highlights coming to streaming service DAZN
Major League Baseball and the global sports streaming platform DAZN (pronounced “da zone”) have agreed to a three-year live digital rights partnership in the U.S. to broadcast a live highlights show each weeknight beginning with the 2019 MLB regular season.
Live look-ins from in-progress games will make up much of the broadcasts, similar to the weekly Sunday version of the National Football League’s RedZone subscription service. DAZN will also broadcast live weekend shows and offer other on-demand MLB content, the service and league say.
A similar service already exists on the MLB network during the regular season, but the addition of a streaming version could be a major draw for young sports fans who have shunned traditional pay-TV packages.
The daily live show probably will start broadcasting before the day’s first games begin and run beyond the last out of the day’s final game.
Originally launched two years ago in Germany, Austria, Switzerland and Japan, DAZN is now available in Canada, Italy and the U.S. and will expand to Spain in 2019.
DAZN came to the U.S. in July with the launch of the service. Subscribers pay $9.99 monthly after a one-month free trial and can watch through its Apple TV app.