Published on April 11th, 2018 | by Brad Gibson1
Most CBSN viewers watching on Apple TV, connected devices; not mobile
With so much talk of more and more people watching TV on mobile devices, the CBS streaming news network CBSN is bucking the trend with 50 percent of viewers watching on TV-connected devices like Apple TV, according to an executive with CBS News Digital.
Speaking Tuesday at the National Association of Broadcasters convention in Las Vegas, Christy Tanner, executive vice president and general manager at CBS News Digital, said the majority of its viewers are watching via devices like Apple TV, Roku, and Amazon Fire Stick, 30 percent from desktops PCs and 20 percent on mobile devices.
Tanner said a small amount of viewing is coming through ad-based streaming services like Pluto TV and Xumo with the former available as an Apple TV app. She revealed the primary demographic watching the service is averaging 38 years of age.
Being that the service is free requiring no subscription as does traditional news channels like CNN or MSNBC, Tanner commented that many viewers are coming from the cord-cutting community.
“We’re taking advantage of cord-cutting users and we’re getting strong traction in that space,” she said.
Moving forward, Tanner said the possibilities for CBSN being part of streaming services like DirecTV Now, Sling TV, and Hulu is not out of the question.
“We’re talking to everybody including local affiliates who might want it as part of a sub-HD channel,” she told BESTAppleTV.com.
Tanner said she believed voice-based devices like Siri and Amazon Alexa will play a much bigger role in how people get their news.
“Connected homes will change the way people consume news,” she said. “They will be searching to discover news headlines.”
The CBSN app has been available on Apple TV since its debut in November of 2014.
Photo: Courtesy Multichannel.com.