Published on July 18th, 2018 | by Brad Gibson0
Netflix coming to Sirius XM radio with comedy content
Netflix has signed a deal with Sirius XM to create a commercial-free comedy channel with the satellite-radio broadcaster, the company said on Wednesday. Both services are available as standalone apps on Apple TV.
The platform – titled Netflix Is a Joke Radio – is scheduled to launch by January 2019 giving Netflix a new outlet to re-sell its video content as audio only.
The Wall Street Journal, which was first to report the news, said the channel will also create new material from comedians featured in Netflix original content and use the channel as a promotional tool for its stand-up specials.
The news marks the first time Netflix has moved beyond video and partnered with another distribution platform to create a Netflix-branded product.
In the past few years, Netflix has heavily expanded its comedy content with stand-up comedians including Chris Rock (shown above), Dave Chappelle and Amy Schumer, all of whom were previously creating content for HBO.
SiriusXM, which has more than 33 million subscribers, currently has six channels devoted to stand-up comedy.