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Published on January 23rd, 2018 | by Brad Gibson


Netflix guessing Apple’s TV shows to be bundled with Apple Music or iOS

As Netflix grows its subscribers and its influence in the entertainment industry, it believes competition from Apple and its growing list of premium video content will be sold to consumers as part of its Apple Music subscription and potentially on a à la carte basis through the App Store.

The prediction was part of it Netflix’s quarterly earnings report, released Monday, and shows that the company sees Apple’s efforts as a real threat to its own performance.

Netflix’s guess that Apple’s original content will come “bundled with Apple Music or with iOS” is not a great revelation by any stretch and leaves many questions unanswered. It’s currently unclear how Apple plans to release its original content, but it seems very unlikely it will come “bundled with iOS.” In a conference call with analysts Monday, company executives did not elaborate on their comments.

Netflix Chief Content Officer Theodore Sarandos did say the company will be watching Apple closely but will stay focused on its core goals.

“…we just have to focus on creating content that our members can’t live without and get excited about every month,” he said. “So that’s really the — and not get too distracted by the competitive landscape around us. And whether or not one of our partners decide to produce for us or to compete with us, that’s really a choice that they have to make based on their own business.”

While Apple itself has stayed largely quiet on its content distribution plans but has revealed some of its programming ideas, including the recent announcement of a comedy series with Kristen Wiig.

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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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