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Published on March 13th, 2019 | by Kirk Hiner


Netflix bets on interactive content, but will it support Apple TV?

Following the success of the interactive “Bandersnatch” episode of Black Mirror, Netflix vice president of product, Todd Yellin, has announced the company will churn out more interactive content in the coming years.

Speaking on “Bandersnatch” at the 20th edition of the media and entertainment conference FICCI-Frames in Mumbai, Yellin stated, “It is a huge hit here in India, it’s a huge hit around the world, and we realized, wow, interactive storytelling is something we want to bet more on. We’re doubling down on that. So, expect over the next year or two to see more interactive storytelling. And it won’t necessarily be science fiction, or it won’t necessarily be dark. It could be a wacky comedy. It could be a romance, where the audience gets to choose, should she go out with him or him?”

The question now is whether Netflix has any plans to bet on Apple TV. “Bandersnatch,” for those who didn’t participate, allowed viewers to use their smart devices to make decisions at critical moments that determined how the episode moved along, much like a visual novel videogame or a Choose Your Own Adventure Book. However, it didn’t work on Apple TV. At least, not directly, as viewers did have the ability to stream the episode on their iPhone and mirror it to Apple TV.

Still, that’s a hoop through which Apple TV users shouldn’t have to jump considering the TV is, of course, the best way to watch TV shows. And it’s not like the Apple TV combined with the Siri Remote couldn’t handle the basic commands necessary to make your plot decisions. It’s understandable that Netflix wouldn’t want to commit the resources to create tvOS compatibility for a single episode of Black Mirror, but hopefully now that they’re creating more interactive content they’ll also see the value in making that content available to Apple TV users.

Netflix did not immediately respond to our request for comment on Apple TV compatibility.

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About the Author

has been writing for the Apple web since 1997, having served as editor of Applelinks and the Technology Tell Apple Channel. In addition to his work with BEST Apple TV, Kirk currently contributes to Mac Gamer HQ and Pure Nintendo. He lives with his wife and three children in small-town Ohio where the land is cheap and the air is (relatively) clean.

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