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Published on March 18th, 2019 | by Brad Gibson


Netflix passes on being part of Apple’s subscription service

Netflix confirmed Monday it will not be part of Apple’s premium TV app subscription model that it plans to announce on March 25 and make available on Apple TV.

At a briefing at the company’s headquarters in Hollywood, Netflix CEO Reed Hastings said that while Apple is a “great company,” Netflix is not interested in being part of a content subscription service.

“We have chosen not to integrate into their services, he said in a live video monitored by BESTAppleTV. ”We want to have people watch our shows on our services.”

During a 30-minute Q&A with reporters, Hastings said Netflix will compete with Apple and Amazon “with difficulty,” but that it’s ready for a fight.

“You do your best job when you have great competitors,” he said. “All we have to do to succeed is continue to do great content.”

Hastings also admitted that long before Apple’s new service launches, competition for productions in Hollywood have increased demand and competition at Netflix’s expenses. “It is definitely getting more expensive to source content,” he commented.

“These are amazing large well-funded companies,” he went on to say. “You do your best job when you have great competitors. We will make this a better industry if we have great competitors.”

Apple is expected to reveal its still-unannounced video service at a press event on its Cupertino campus early next week. In addition to featuring some of its own original shows, Apple is expected to also resell other subscription services similar to the premium TV app subscription model started by Amazon and mirrored by Roku.

Those services let consumers sign up with various services – or ‘channels’ – then view and stream them through a device like Apple TV. Additional rumors are that Apple’s own original content will be part of the service and could be made available for free to those with an Apple TV and other Apple portable devices.

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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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