Apps Netflix in the living room

Published on July 3rd, 2018 | by Brad Gibson


Netflix testing ‘Ultra’ premium service

Netflix is testing a premium level service in parts of Europe that works on four devices and streams high-definition video and audio simultaneously, an online blog reported Tuesday.

The Italian blog site Tutto Android reported the service, called ‘Ultra’, is being offered to various customers on a trial basis. Not all Netflix subscribers are being presented the test and the offer – price or features – may not stay the same, according to various sources.

“We continuously test new things at Netflix and these tests typically vary in length of time,” Smita Saran, a Netflix spokeswoman, said in an email to CNET on Tuesday. “In this case, we are testing slightly different price points and features to better understand how consumers value Netflix.”

Various reports say the service, under its current configuration would retail in Italy for €16.99 a month, the equivalent of around $19.80.

Netflix currently has three subscription plans in large parts of the world, including the U.S., ranging from $7.99 for the Basic offer, $10.99 for Standard and $13.99 Premium. Basic allows users to watch Netflix on one screen at a time while Standard allows viewing on two screens and Premium at four. Simultaneous viewing can be on smartphones, tablets, laptops or televisions.

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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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