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Published on May 1st, 2018 | by Brad Gibson


New Twitter partner content to be Apple TV accessible, company confirms

Twitter announced 30 new and expanded deals Monday to bring live events, news, and sports to the social media network and has confirmed to it will be available through its Apple TV app.

Those partnerships include agreements with NBCUniversal, Disney/ESPN, Viacom, Vice Media and Will Packer Media, to name just a few. The partnerships span entertainment, news, lifestyle, music, gaming and sports, including expansions of existing deals with Major League Baseball, Major League Soccer, and Live Nation Entertainment.

A spokesperson for Twitter confirmed Tuesday the new content “will be available through the Twitter Apple TV app,” but said, “we can’t share much beyond our announcement.”

How the content will be delivered and presented through Twitter’s Apple TV app – if different in any way – is not known. The current Twitter app has been heavily criticized by many online as a tedious and difficult user experience offering limited content and an inability to easily find and interact with video-focused content through a conventional television.

Twitter launched its Apple TV app in September of 2016 for streaming of Thursday Night Football games from the National Football League. Last May, the company updated the app to support live 360-degree videos and updated it again last October with the ability to tweet replies to live Twitter videos on Apple TV via a connected iPhone or iPad.

twitter_apple_tv_screen_imageTwitter’s Apple TV app will feed content from 30 new and expanded deals with third-party content makers.

ESPN is planning to launch five shows and programming initiatives for Twitter. SportsCenter Live, will feature talent from ESPN’s flagship TV news program with other reporters delivering breaking news coverage in Twitter Moments and on the new @SCLive account. SportsCenter Live content also will be distributed across ESPN’s existing handles, including @SportsCenter, which has 35.8 million followers. 

ESPN’s Fantasy Focus Live will live-stream the daily podcast hosted by Matthew Berry, Field Yates, Stephania Bell and Daniel Dopp. The show provides player previews, injury reports, game overviews and strategies, as well as featured guests and interviews, focused on NFL football. The show will engage Twitter users by taking questions from fans and incorporating their opinions. 

Launch dates for the ESPN content on Twitter have yet to be determined.

NBCU will be a new video-content partner for Twitter. Under the deal, NBCU will distribute a variety of live video and clips from across its portfolio including NBC, NBC News, MSNBC, CNBC, Telemundo, the Today show, and E! News through Twitter.

Twitter’s video views have nearly doubled in the past year, according to the company, although it wouldn’t provide specific numbers. Last week, Twitter said video now accounts for more than half of its ad revenue.

The company announced some 30 content deals at its 2018 Digital Content NewFronts event Monday in New York City.

Here is a rundown of other new original and live programming deals Twitter announced: 


BuzzFeed News: Twitter renewed the media company’s AM to DM by BuzzFeed News live daily morning show hosted by Saeed Jones and Isaac Fitzgerald through the end of 2018.

Vice News: Will debut The New Space Race, a live, interactive show about the latest quest to explore space.

Pattern: From Byron Allen’s Entertainment Studios, Pattern will deliver science and weather storytelling directly to Twitter users.

Oath’s HuffPost: Crash The Party, a new original series to run exclusively on Twitter, promises a comprehensive, nonpartisan look at what it’s like to be a woman running for office in 2018. The show will follow more than 50 different female candidates across the U.S.

A+E Networks’ History: Will produce original content that focuses on the historical context behind major events.

Vox Media’s Divided States of Women: The weekly live show on Twitter (@DSoWomen), is hosted by activist and producer Liz Plank. The program will showcase guest experts and contributors, special event coverage, and breaking news about trending issues women care about.

BuzzFeed News’ AM to DM: BuzzFeed will expand its content to include a new segment featuring interviews between high-profile female activists and other woman.


Formula 1: A post-race show will be presented exclusively live on Twitter, featuring highlights, analysis, and interviews. Hosted by broadcaster Will Buxton alongside other F1 experts, it’s set to begin with the Spanish Grand Prix on May 13 and continuing for a further nine rounds of the 2018 Championship.

MLB: In addition to the recently announced weekly live stream MLB game and highlights package, the league will live-stream a show on Twitter around the MLB All-Star Game and Postseason.

MLS: The 2018 MLS Homegrown Game, an annual showcase of top young MLS talent, will be live-streamed as part of the 2018 MLS All-Star festivities. Twitter recently announced a three-year partnership with the league for at least 24 live-streamed matches each season.

Bleacher Report: Turner’s digital sports division will launch House of Highlights Live, featuring athletes and celebrities joining Omar Raja, founder of House of Highlights.

The Players’ Tribune #Verified: Returning for a second season, this show will feature some of the top draft prospects in both the NFL and NBA sharing their insights, reactions, and responses to fan-submitted questions.

Barstool Sports’ Barstool Live: An eight-episode series exclusively on Twitter featuring live, original content from sporting events across the U.S.

Entertainment and Lifestyle 

Live Nation Concert Series: Live Nation and Twitter will add more live concert broadcasts, including access to 20-plus hours of live streams of Live Nation’s marquee festivals including BottleRock and Bonnaroo. 

Hearst Magazines Digital Media: Two new shows — Seventeen’s IRL, a live news show about pop culture, fashion, gossip and more; and Delish Food Day, celebrating the best food holidays in the U.S.

 Viacom: In addition to bringing back exclusive red carpet coverage of MTV’s and BET’s awards shows and events, Viacom will launch a new show format including Comedy Central’s The Creator Program, the weekly BET Breaks, and MTV News daily reports on trending topics. 

Will Packer Media: Inspired by the cultural phenomenon of Black Twitter, Power Star Live from executive producer Will Packer is a 30-minute weekly show streamed live from the Atlanta University Center in Atlanta, bringing together comedic content across Twitter feeds while attributing and highlighting diverse voices. 


Call of Duty World League: Highlights and Championship Sunday from each of the remaining events in the e-sports league’s season schedule, which features “Call of Duty” teams from around the world competing for a $4.2 million prize pool. Broadcasts will include highlights and finals from CWL Anaheim Open (June 15-17), CWL Pro League- Stage 2 Playoffs (July 27-29), and the 2018 Call of Duty Championship (August 15-19). 

The Game Awards: For the third year in a row, the video-game and e-sports industry’s biggest awards show will broadcast live on Twitter beginning in December 2018. 

CBS Interactive’s GameSpot: Will stream daily live video from E3 and Comic-Con International, featuring first looks at upcoming games, movies, TV shows and other coverage.

ESL Intel Extreme Masters: Twitter renewed its pact with ESL for coverage of its flagship event series with more than 700 hours of live-streaming programming and highlight clips in 2018. 

IGN: Will stream more than 30 hours from the E3 gaming conference over six days, including every major platform and publisher press event. In addition, Twitter announced new branded-content initiatives including a lineup of pilots from Twitter’s Niche creator network. 

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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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