Published on November 14th, 2017 | by Brad Gibson0
New video service Philo an Apple TV no-show for now
The no-sports, live streaming TV service Philo, launched Tuesday, will not be available as an Apple TV app for the foreseeable future, BESTAppleTV.com has been told.
The service includes 35 networks for $16 a month. A&E, AMC, BET, Food Network, HGTV, Comedy Central, Discovery Channel, BBC World News, HGTV, OWN and another 25 channels are part of the basic service.
For an extra $4 more channels can be added to the service. Those channels include AHC, Cooking Channel, MTV Live, Nicktoons, Destination America, Family Channel, Life, and Lego. New subscribers will also get a seven-day free trial.
The service includes an unlimited 30-day, cloud-based DVR to record an entire series of shows only, plus on-demand programming. Users will be able to pause live programming and watch programs from the beginning if they’ve aired within the last three days. Subscribers can watch on up to three devices at the same time.
At launch, the new service is supporting web browsers, Roku devices, an iOS app, and Android via Chrome. A spokesperson for Philo told BESTAppleTV.com it remains to be seen when the service will be available to Apple TV users.
“We…have plans to be on several other platforms in the future,” a statement read. “There is no specific date nor specifics on which additional platforms.”
Targeted at cord-cutters who want to spend little on TV, Philo has no sports channels but focuses on entertainment offerings for $16 a month.
What’s missing from the Philo channel lineup tells a lot of the story of its target audience and strategy. Philo has no sports channels and additionally has no local network affiliate channels like its competitors YouTube TV, DirecTV Now, Hulu and PlayStation Vue.
For those wanting to binge on news, BBC World News is the only option, with domestic news from Fox News and CNN not available.
The omission of sports channels on Philo has one advantage…Cost. Having a channel like ESPN and its sister channels can add $10 to $15 to a monthly programming package, according to Philo CEO Andrew McCollum. That, he believes, will make Philo a different alternative for cord-cutters interested primarily in entertainment programming and “skinny bundles” of channels at a reasonable price.
The new service is a joint venture of A+E Networks, AMC Networks, Discovery, Scripps Networks, and Viacom.